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How do we keep
your habitat pure?
How do we keep
your habitat

Check out our filter eco-system

Frame – powerful and robust

With a heavy duty construction, the frame will not warp, crack or distort under normal operating conditions.

Attracts and captures airborne particles and allergens between 1 and 10 microns, which is significantly more than traditional fiberglass filters.

A great fit - our filters are compatible with all AC brands and models.

Breathe easy, our filters can handle it.

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Material – high performance

Our filters are made from high performing synthetic media that is moisture resistant and resists bacterial growth.

Wire-back media made using post-consumer recycled metal.

Electrostatically-enhanced media allows for increased filtration efficiency at a lower initial resistance keeping wallets happy.

Quality and performance that is just right.

Design – effective and long lasting

The deep pleated design of the filter accumulates heavier particles at the bottom of the pleats, leaving the side open for a longer filtration life.

This allows for effective dust loading and should prolong the life of your HVAC equipment.

A cross member design that increases filter rigidity and prevents breaching.

Purposefully designed and crafted in the USA.

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What about MERV rating?

MERV means minimum efficiency reporting value, and is a classification system used for air filtration. It was designed in 1987 by the American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE). MERV is all about filtration efficiency and what percentage of the particles are captured by the filter.

A higher MERV classification indicates that the filter removes more pollutants than a lower MERV product. MERV classifications range from ones that provide basic filtration, to super high performance filters designed for industrial and medical use.

What about our filters? Well...they are just right.

So a higher MERV rating means I get a better filter, right?
Nope, not really...

We don't like to use a MERV "rating" since this really doesn't help you pick the best filter for your canopy.

While other rating systems do exist, they were developed by independent companies for their own product lines and have no direct correlation to MERV classification. Like FPR (Filter Performance Rating) which is exclusive to The Home Depot, and MPR (Microparticle Performance Rating) which is unique to 3M's filters.

Plus, there are other factors that determine the performance and life expectancy of your filter like DHC (dust holding capacity) and initial resistance.

DHC measures how long the filter will last before it needs to be changed. Initial resistance is one way to measure the energy required to run air through the filter.

With higher MERV classifications, your HVAC equipment has to operate at higher capacity. This leads to more frequent filter changes and wears downs your equipment faster and increases your electric costs. Higher MERV classifications are most commonly used in industrial and medical buildings, where they have the proper equipment to handle the greater output and energy.

To keep your home habitat pure, our filters are MERV 11. We think this is ideal for blocking a host of respiratory irritants and provides just the right amount of DHC and initial resistance without putting additional pressure on your HVAC equipment. This also avoids unnecessary increases to your monthly bills.

Beyond MERV rating, making sure you actually change out your filter regularly is most important. This is what ensures that both your filter and your HVAC equipment operate at optimal pollutant blocking capacity.

Our filter is just right for your whole family, including your furry friends!